Repeat Business is Essential to Success

copyright © Joseph Wehner

Repeat customers are the backbone of every successful business. It takes far less effort producing sales amongst customers you have already sold to. This is reason enough to explain the critical importance of an auto-responder for your online business. With satisfied customers comes free advertising, as well. Word of mouth may quite possibly be the best advertising both for online and offline businesses. Anytime someone presents experience on a matter, such as a past customer, their referral on your product becomes one of high quality to other potential customers or clients. Referrals from past customers translate sales a high percentage of the time. Creating sales is such a competitive market where customers are starving for guidance. I believe it is accurate in identifying a satisfied customer becomes a customer for life.

Do you have a professional auto-responder?
An auto-responder such as getresponse.com is essential for an online business. Your auto-responder provides you a self-built opt in list of potential customers who showed interest in your product. However, even more importantly, you can broadcast a special, new sale, new program, etc. to all your prospects at one time by emailing them through your auto-responder. In addition, this service always replies to your customers. It is a huge time-saver.
Do you have what it takes to offer good customer service?
Good customer service could be the key in differentiating your business from your competitors. Here are some important aspects to developing good, quality, and professional customer service.

1. Good customer service begins with the hiring process. Be open to pay persons per experience, attitude, and person to person skills. Offering incentives can create a competitiveness keeping employees more interested. Provide a nice atmosphere where persons want to work. When someone enjoys the work they perform, it no longer is an inconvenient job, it becomes a hobby.
2. Know your business and keep up with newer innovations to remain competitive in your industry. Good budgeting is necessary and helps determine how money is spent wisely as opposed to waste. Get to know everything you can about what you do. Always be on top of your game.
Favorite Quote: The more I learn, the more I realize I don’t know.
Provide your customers well with professional customer service, superior product / service, specials, newer innovations, and honor guarantees and warranties. As we spoke earlier, a good auto-responder becomes very handy here. They alone depict excellent customer service. If you are selling products, make sure they are top line. If you are referring affiliates, make sure they are solid and for real. Whatever you want your customers to buy from you, make sure you do or would use the very same product. Establish yourself as trustworthy and customers will buy what you prompt them to buy. Always be fair and work with your customers.
3. Do not become greedy. One of the best ways to chase off good customers is price increases. Of course, we can’t control inflation but always remain competitive. Always perform analysis of your competitors. No matter how good your customer service they do not want to feel they are being taken advantage of.

I hope this article demonstrates the importance of repeat customers to any business. We tend to put all our resources into making the sale and forget maintenance after the sale. The maintenance process is the strength of your business. Provide and perform everything to the best of your ability and business as you know it will be successful.



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